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Content Creation

A content creation AI Agent can help develop outlines, drafts, variations, and revisions. The strongest workflow separates generation from approval: people define the brief, review factual claims, apply editorial judgment, and authorize publication.

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Define the Editorial Contract

Configure the Agent with:
  • Intended content types and audiences
  • Brand voice and required terminology
  • Prohibited topics, claims, and phrases
  • Formatting and accessibility requirements
  • Source and citation requirements
  • A review and approval process
Store stable behavior in the system prompt. Keep changing facts, product details, and campaign information in maintained sources or in the request.
1

Brief

Provide the goal, audience, channel, key message, required facts, sources, length, tone, and call to action.
2

Outline

Ask for a structure before a full draft. Review scope, emphasis, and missing information.
3

Draft

Generate from the approved outline. Require the Agent to mark unsupported claims and placeholders instead of filling gaps.
4

Review

Check facts, citations, brand rules, legal requirements, originality, accessibility, and channel-specific constraints.
5

Revise

Give specific feedback tied to the brief. Keep approved facts unchanged unless a source supports the revision.
6

Approve and Publish

Use a human approval step. Publishing requires a separately configured and authorized integration.

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Example Brief

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Using DeepAgents

For a larger content package, DeepAgents can organize tasks and files for research notes, outlines, drafts, and review comments. Confirm which tools are available before asking the Agent to research, create media, or publish.

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Quality Checklist

  • Does the content satisfy the approved brief?
  • Are names, dates, links, quotations, and numbers verified?
  • Can each material claim be traced to an approved source?
  • Are invented case studies or testimonials excluded?
  • Is the content appropriate for the audience and channel?
  • Does it follow brand, accessibility, legal, and privacy requirements?
  • Has a person approved the final version?
Fine-tuning may help with repeated style or format patterns, but it does not make facts current and does not remove the need for review.

Build an AI Persona

Define the role, voice, boundaries, and evaluation set.

Craft a System Prompt

Write clear and maintainable content instructions.

Fine-Tuning Concepts

Learn when examples or fine-tuning may help.

DeepAgents

Organize multi-step content projects.